Jihan Abass is a pioneering entrepreneur dedicated to transforming Africa’s insurance industry.

As the founder and CEO of Lami, a groundbreaking insurtech company based in Kenya, she is on a mission to make insurance accessible, affordable, and straightforward for millions across the continent.

Born and raised in Mombasa, Kenya, Jihan’s entrepreneurial journey is deeply rooted in her passion for problem-solving.

Before founding Lami, she worked in the finance sector, gaining valuable insights into the challenges many Africans face in accessing insurance.

She observed a system riddled with inefficiencies, lack of trust, and high costs—issues that left the majority of the population uninsured and vulnerable to financial shocks.

In 2018, armed with a vision for change and a determination to address these issues, Jihan launched Lami.

The platform leverages technology to simplify the insurance process, offering solutions that cater to the needs of everyday people and businesses.

From motor vehicle insurance to health and life coverage, Lami allows users to access policies seamlessly through digital platforms, cutting out the red tape and middlemen that have long plagued the industry. 

What sets Jihan apart is her ability to combine innovation with empathy. She understands that insurance is more than a product—it’s a safety net, a tool for resilience.

This understanding drives her to create solutions that are not only efficient but also inclusive.

Under her leadership, Lami has partnered with banks, fintechs, and e-commerce platforms, ensuring that insurance is integrated into services people already use and trust. 

Jihan’s work has earned her recognition both locally and internationally.

She is celebrated as a rising star in Africa’s tech ecosystem, a woman breaking barriers in a space often dominated by men.

But despite the accolades, Jihan remains focused on her mission: to democratize insurance and bring peace of mind to millions who previously had none.

Through Lami, Jihan Abass is proving that innovation is not just about technology—it’s about understanding people’s needs and delivering solutions that make their lives better.

Her journey is a testament to the power of vision and persistence, a reminder that meaningful change often starts with one person daring to see things differently.

In reshaping how Africans think about and access insurance, Jihan is leaving an indelible mark on the continent and beyond.