In a country where chasing financial freedom can often feel like a never-ending hustle, Feji Iyeke is proof that with the right mindset, financial discipline, and heart, you can not only finish the race, you can win.
Raised by a chartered accountant and auditor, Feji didn’t just grow up around numbers, he was trained to respect money, track it, and make it work. His father’s discipline laid the foundation.
But it was Feji’s insatiable hunger for knowledge, fed by countless books, that helped him translate those early lessons into something bigger: a practical wealth-building system for everyday Nigerians.
His entrepreneurial journey didn’t begin in a boardroom. It started in Junior Secondary School, selling turkey cakes. From there, he hustled his way through flipping watches and running businesses, even while studying pharmacology.
While balancing the rigors of medical science, Feji ran not one but two thriving businesses: a laundry chain with two physical locations and the best-rated restaurant on campus, winning awards for quality and service.
He also found time to dive deep into the stock market, teaching friends, family, coursemates, and business partners how to invest wisely. It was never just about money for Feji, it was about knowledge, legacy, and equipping others.
In this interview, Feji shares it all, the setbacks, the big “aha” moments, the real cost of resilience, and why he believes anyone, from anywhere, can build the life they dream about if they just start now.
CA: Feji, your journey as a financial consultant and stock investor is truly inspiring. Can you take us back to how it all started? What first sparked your passion for finance and wealth-building?
Feji: It actually started out of necessity. I come from a background in pharmacology, but like many Nigerians, I had to learn early that school alone wouldn’t teach you how to build wealth. I’ve always been curious, from selling turkey cakes in JS2 to flipping watches and building businesses.
But when I stumbled into the world of finance and stock investing, it clicked. The numbers told stories. The market rewarded discipline. That’s when I knew: this is where I could grow real wealth and teach others to do the same.
CA: Interesting! Building a trusted voice in the financial space takes expertise and consistency. What was your journey like, and were there any key mentors or turning points that shaped your path?
Feji: Smiles, my journey wasn’t linear at all. I made mistakes, bad investments, trusted the wrong advice… but I never stopped learning. Getting my CFEI was a major turning point; it gave me the structure to teach others what I had figured out through experience.
But beyond credentials, it was the feedback from real people, everyday Nigerians who told me, “You made this simple”, that really shaped me. I realized that being a trusted voice meant staying honest, consistent, and always putting people before profit.
CA: This is truly inspiring! You know, the finance industry can be overwhelming for beginners. So what challenges did you face early on, and how did you push through them?
Feji: It was truly tough at first! The biggest challenge was access to clear, localized information. Most financial education out there was either foreign or filled with “big grammar” that confused people.
I had to unlearn all that and relearn how to explain things the way your mother’s pepper seller would understand. I pushed through by testing everything myself. Every principle I teach, I’ve lived it. That’s what gave me confidence, real-life proof.
CA: Feji, your brand is solidly built on value, trust, and results. What kept you motivated, especially in the early days when things felt uncertain or overwhelming?
Feji: Honestly, it was the real people. I remember speaking to someone who used one of my beginner stock videos and bought their first shares ever, a cleaner who saved up for months. That kind of impact?
You can’t put a price on it. Seeing real people shift from survival to strategy kept me going. And of course, the Astra Fidelis community itself, their wins are my motivation.
CA: Wow, moments like that stick with you forever! How has your background and experience shaped the way you simplify complex financial topics for your audience?
Feji: My background really made me different. I’ve been broke. I’ve run businesses. I’ve lost and made money in the market. All that gave me empathy.
So when I’m explaining dividends, I’m not thinking in theory, I’m thinking about someone who wants to help their mum retire. My medical science background also helps; I naturally break big concepts into easy-to-understand steps. If it can’t be explained to a secondary school student, I haven’t simplified it enough.
CA: Love that mindset. You’ve helped many kickstart their wealth-building journey. How does it feel knowing your content and books are empowering people to take control of their finances?
Feji: It’s humbling and beautiful. Every DM that starts with, “Your post changed how I think about money,” reminds me why I do this.
Books like Nigerian Stocks 101 and The Investor’s Handbook: Stocks Made Easy were written to be like GPS systems, to guide people who felt lost. Knowing they’ve become tools of empowerment across Nigeria and the diaspora? That’s legacy to me.
CA: Wow, so powerful! You’ve also built a solid presence online. What inspired you to step into the educator role and share your financial knowledge with others?
Feji: Honestly, I saw a gap. People wanted to build wealth but were drowning in noise.
So I stepped in to say, “Here’s the truth. Here’s the play.”
I knew if I could teach it like a story, using real examples, Nigerian context, and simple language, people would connect. And they eventually did. Education is power, and social media gave me the microphone.
CA: Amazing how showing up with the right heart makes all the difference. So, what’s next for you? Any exciting projects, services, or books we should look forward to?
Feji: Yes, a few big things! We’re expanding our monthly mentorship program, releasing new tools for stock investors, and doubling down on financial literacy in schools and universities.
I’m also working on the podcast version of Nigerian Stocks 101 because people want to learn on the go.
CA: Exciting times ahead! What’s one common money or investing myth you wish more people understood correctly?
Feji: Honestly, that you need millions to start investing, it’s a lie. Wealth isn’t about the amount you start with; it’s about what you do with it.
I’ve seen people turn ₦50k into consistent dividend income over time. What you need is discipline, not drama. The market rewards patience, not perfection.
CA: Lastly, if you could give just one piece of advice to anyone trying to build wealth and take control of their financial future, what would it be?
Feji: Start now, even if it’s small. Delay is dangerous. Learn, apply, adjust. The biggest flex in this life isn’t vibes; it’s ownership.
Own your time, your money, your decisions. And if you don’t know where to begin, Astra Fidelis is here to guide you every step of the way.
