Photography offers a way to preserve memories forever, especially in a world where moments slip away too quickly.
Ifeoluwa Babalola, the creative force behind SNAPPCODE, has built a business that does just that—turning fleeting moments into lasting memories.
His journey, shaped by his passion for storytelling and innovation, has earned him recognition as one of the top photographers in Africa.
Recently, Ifeoluwa was honored with the 2024 Photographer of the Year Award at the Future Awards Africa, further solidifying his place in the world of creative excellence.
In an interview with Ifeoluwa, he shares his journey, the philosophy behind SNAPPCODE, and his views on photography’s role in society.
CA: Ifeoluwa, congratulations on winning the Photographer of the Year Award! How does it feel to be recognized for your work?
Thank you so much! Winning the Future Awards Africa Photographer of the Year feels surreal, but at the same time, it’s a reminder of how far I’ve come.
I’ve been doing this for many years, and there have been many late nights and challenges along the way. To see my work being acknowledged on such a big platform is a testament to the dedication and passion that’s gone into every project.
It’s humbling, and I’m incredibly grateful for the recognition.
CA: What inspired you to start SNAPPCODE, and how did the journey begin?
The idea for SNAPPCODE came from my love for storytelling. Photography has always been more than just a way to take pictures for me—it’s a way to capture the emotions, stories, and essence of a moment.
When I started, I realized that I didn’t just want to take photos; I wanted to create a space where memories could be preserved in a way that felt special, authentic, and magical. Over time, that vision grew into SNAPPCODE, and it’s been a wild, rewarding ride.
CA: SNAPPCODE is known for its creative brilliance and diversity in services. What is the philosophy that drives the work you do at SNAPPCODE?
At SNAPPCODE, we believe that every photo should tell a story. It’s not just about capturing an image; it’s about capturing the emotions, the energy, and the context of the moment.
Whether we’re working on a lifestyle documentary, a commercial, or an event, we approach each project with the mindset that it’s a unique opportunity to create something meaningful.
We want every image to have its own narrative that speaks to the viewer on a personal level.
CA: You’ve had the opportunity to work with several high-profile brands and celebrities like Davido, Tiwa Savage, and brands like Tecno and Hennessy. How have these collaborations influenced your approach to photography?
Collaborating with such high-profile brands and celebrities has been an incredible experience. It’s given me the chance to push my creative boundaries and experiment with new ideas.
These collaborations have taught me the importance of being adaptable and constantly evolving. Each client and project brings its own unique challenges and opportunities, and I always try to bring something fresh to the table.
Working with such influential people has also helped me understand the power of visuals in shaping public perception and telling powerful stories.
CA: In your opinion, what makes a photograph truly stand out?
For me, what makes a photograph stand out is its ability to evoke emotion. It’s not just about technical skill—anyone can take a well-lit photo—but about capturing the soul of the moment.
A great photograph has a way of making the viewer feel something, whether it’s joy, nostalgia, or awe.
It’s about telling a story with every frame, making sure that the photograph speaks to you long after you’ve looked at it.
CA: SNAPPCODE has evolved into more than just a photography service. How do you see your brand growing in the future?
SNAPPCODE has always been about pushing the boundaries of creativity and expanding beyond traditional photography. I see the brand continuing to grow by venturing into more creative fields, perhaps exploring film production, digital marketing, and branding.
My goal is to keep expanding the vision of SNAPPCODE, where we create not just pictures, but complete visual experiences. I want to continue to be at the forefront of creative innovation, working on projects that make a lasting impact.
CA: Lastly, what advice would you give to aspiring photographers or anyone looking to break into the creative industry?
My advice would be simple: never stop learning and stay passionate about what you do.
The creative industry can be tough, and it’s easy to get discouraged, but if you keep honing your craft and stay true to your vision, success will follow.
Don’t be afraid to take risks and experiment. And most importantly, always remember that creativity is about expressing yourself and telling your unique story. That authenticity will set you apart in the long run.
CA: Any final thoughts?
I’m incredibly thankful for the journey so far, and I’m excited for what’s next. SNAPPCODE is all about creating magic, one moment at a time, and I can’t wait to continue bringing more stories to life through my lens. The best is yet to come!
With his unwavering passion for photography and a keen eye for detail, Ifeoluwa Babalola and SNAPPCODE continue to set new standards in the creative industry.
From capturing the essence of A-list celebrities to transforming everyday moments into extraordinary memories, his work leaves a lasting imprint on the world.
One thing is clear as he continues to innovate and grow: Ifeoluwa is not just capturing moments—he’s creating magic.
