This December, Lagos will hear Christmas like never before as LOUD Urban Choir, Nigeria and Africa’s pioneering Afro-urban ensemble, prepares to transform festive entertainment with a bold fusion of choral harmony and Afrobeats rhythm.
Founded under the visionary leadership of Ann Obaseki and the team at Talentville Africa, LOUD was created to provide a professional platform for talented vocalists beyond church choirs or background roles.
For years, these gifted performers had limited opportunities to showcase their collective artistry, and LOUD was built to change that reality.
Their first major appearance at Basketmouth’s Lord of the Ribs in 2019, performing in front of over 5,000 people, immediately set them apart.
The energy, harmonies, choreography, and Afro-urban identity created a new standard for ensemble performance on the continent.
Since then, LOUD has become a trailblazer in African urban choir culture, inspiring similar groups and demonstrating that choir music can thrive in mainstream entertainment.
As the festive season approaches, LOUD is stepping into a defining moment with its 2025 Christmas project, described as the season LOUD brought Christmas home by blending African drum patterns with global sounds to craft a celebration that feels both rooted and universally appealing.
The December Holiday Showcase will take place on December 22nd, 2025, at Eko Hotel, Lagos, and is expected to attract fans, peers, and cultural influencers ready to experience a reimagined festive performance.
The choir’s creative director explains that LOUD was built to show that African voices, when celebrated collectively, can transform not just music but culture itself.
This Christmas, they are taking that vision to the next level, blending tradition and Afrobeats to create a festive sound that is unmistakably African and unforgettable.
The campaign integrates the launch of a reimagined Christmas EP, live performances across influential venues, collaborations with African creatives, and engaging digital content.
By combining African rhythms, storytelling, and innovative vocal arrangements, LOUD aims to establish a new festive tradition that resonates with audiences across both contemporary and traditional circles.
LOUD’s success is driven not only by strong leadership but also by the expertise of vocal directors, arrangers, choreographers, and performance strategists.
LOUD’s music director notes that every performance is built to represent authenticity, innovation, and cultural pride, showcasing how empowered African voices can captivate audiences when guided by structure and creativity.
The choir also places strong emphasis on storytelling in music. Each song and performance is designed to connect emotionally with audiences, celebrating African culture, heritage, and identity while offering an energetic contemporary experience that engages both young and older listeners.
The creative director continues to guide the team in ensuring every performance maintains excellence, authenticity, and artistic precision.
This December, as Lagos becomes illuminated with festive lights and anticipation heightens, LOUD Urban Choir is poised to deliver performances that are at once familiar and refreshingly original.
By merging culture, innovation, and mainstream appeal, they are rewriting what Christmas sounds like across Africa.
LOUD is not just performing. They are shaping a new festive sound for the continent, proving that African choirs can be bold, innovative, and culturally influential, making this holiday season one audiences will remember for years to come.
