Tesla has officially opened its first African office in Casablanca, Morocco, marking a key milestone in its global expansion plans.

The subsidiary, Tesla Morocco, was legally incorporated on May 27, 2025, with an initial capital of 27.5 million Moroccan dirhams (about 2.75 million US dollars).

Located in the Crystal Tower at Casablanca Marina, the office represents Tesla’s long-term commitment to Morocco as a regional hub and entry point into the African market.

Before this, Tesla had quietly prepared for its North African presence by installing hybrid superchargers in Casablanca and Tangier in 2021, expanding the network to cities including Rabat, Fez, Marrakesh, and Agadir.

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Tesla Morocco will manage vehicle importation, sales, servicing, and charging infrastructure.

It will also distribute Tesla’s clean-energy products such as solar panels, battery storage, and energy network services.

The office will provide after-sales support, technical help, and staff training, signaling Tesla’s goal of offering a fully integrated ecosystem suited to local needs.

The subsidiary is jointly managed by Rafael Arqueza Martin and Shahin Oliver Khorshidpanah, supported by Tesla International B.V. and Tesla Motors Netherlands B.V.

This leadership reflects Tesla’s strategy of combining global expertise with local operational efficiency.

Tesla’s choice of Morocco is based on the country’s growing renewable energy sector, established automotive industry, and progressive investment policies, which provide a strong foundation for growth.

This aligns with Morocco’s goals for carbon neutrality and advanced economic development.

In April 2025, Tesla Chairman Elon Musk confirmed plans to build a factory near Kenitra.

This factory will follow the consolidation of Tesla’s distribution and retail network, using Morocco as a base for broader expansion across Africa.

With the Casablanca office now operational, Tesla has taken its first concrete step into Africa, pointing toward a future where electric vehicles and clean energy grow across the continent.

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