The AfCFTA Secretariat, in partnership with the Black Star Experience (BSE) and Africa Tourism Partners (ATP), has announced the inaugural Creatives Connect Afrika 2025: The AfCFTA Forum on Tourism, Creatives, and Cultural Industries.
The landmark event will take place in Accra, Ghana, from November 24-26, 2025.
Designed as a platform for creative excellence, Creatives Connect Afrika 2025 will bring together African and diaspora creatives in film, music, and fashion, as well as tourism professionals, with the aim of fostering intra-African business development, investment, and marketing under the AfCFTA framework, Business Day reported.
The event programme will feature masterclasses where attendees can learn from industry experts and thought leaders, policy dialogues engaging specialists in high-level discussions on shaping policies and identifying opportunities, matchmaking sessions connecting participants with potential partners and investors, exhibitions showcasing creative work and products, and deal-making lounges dedicated to professionals in film, music, and fashion.
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Expected attendees include talented designers, innovative creatives, and distinguished tourism professionals, alongside representatives from national tourism boards and authorities.
Tourism participants will have the chance to engage with tour operators, travel agents, and key players in tourism experiences and attractions, as well as visionary entrepreneurs in the sector.
The platform will also enable creative-minded attendees to connect with leaders from the creative and cultural industries, film and music production companies, passionate fashion enthusiasts, and youth driving innovation and technology.
As a precursor to the Accra event, the AfCFTA Secretariat, together with BSE and ATP, will launch the AfCFTA Forum & Festival on Tourism, Creative, and Cultural Industries Creatives 2025 on October 27, 2025, in Sandton, Johannesburg, South Africa.
Organisers have assured that the October launch, open to all creative professionals and practitioners, promises to be an evening cocktail to remember.
They have urged artists, filmmakers, fashion designers, creative enthusiasts, and tourism professionals to register for the festival, noting that only 20 exhibition stands are available for exhibitors from across Africa.
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Image Credit: Business Day
