Emmanuel Marakwe-Ogu, CEO of Marasoft Pay, is spearheading a fintech revolution that’s transforming Africa’s financial landscape. By pioneering innovative payment solutions, ERP automation, and customer loyalty programs, Marasoft Pay is redefining the boundaries of business growth and operations.
Marakwe-Ogu’s vision for fintech in Africa extends far beyond mere transactions, focusing instead on crafting a holistic ecosystem where businesses can flourish effortlessly.
Despite fintech’s rapid growth, businesses across the continent still struggle with unreliable payment systems, high transaction costs, and security concerns. Marakwe-Ogu believes that for fintech to truly empower African entrepreneurs, it must go beyond merely facilitating payments.
“Businesses don’t just need a way to accept money—they need payment systems that are stable, affordable, and integrated with their day-to-day operations,” he says.
“If payments fail, businesses fail. Our goal is to make transactions frictionless and secure, so business owners can focus on growth rather than fixing failed transfers.”
Marasoft Pay, which started as a payment solution provider in 2022, has since expanded into a holistic platform. The company has infused automation and intelligence into its services, ensuring businesses not only receive payments but also manage operations more efficiently.
African businesses, especially SMEs, often rely on manual processes to manage operations. This inefficiency slows growth, increases costs, and makes scaling nearly impossible. Marakwe-Ogu sees automation as the key to unlocking Africa’s business potential.
“We’re in a continent where business owners wear too many hats. They handle payments, invoicing, customer relations—often manually. This is why we built ERP tools into Marasoft Pay. When businesses automate, they stop surviving and start thriving,” he explains.
By integrating ERP automation, Marasoft Pay enables businesses in hospitality, retail, manufacturing, and logistics to streamline operations, reducing waste and maximizing revenue.
Beyond individual businesses, Marakwe-Ogu believes fintech will be instrumental in Africa’s broader economic growth. With fintech adoption rising, he predicts a shift where businesses will outgrow outdated financial tools and embrace more sophisticated solutions that promote long-term sustainability.
“The next phase for fintech in Africa isn’t just about digital wallets or payment gateways—it’s about building infrastructures that allow businesses to scale effortlessly,” he says. “We’re not just innovating for today’s entrepreneurs; we’re creating systems that will define the next decade of African commerce.”
Marasoft Pay continues to expand into new markets, and the company remains committed to bridging gaps, driving financial inclusion, and providing tools that empower businesses to grow—one seamless transaction at a time—under the leadership of Emmanuel Marakwe-Ogu.
