Rwazi, an AI-driven market intelligence startup founded in Africa, has secured $12 million in Series A funding to enhance its real-time consumer insights platform.
The funding will speed up the development of the company’s simulation engine and AI-powered decision copilot, designed to help businesses make faster, data-informed decisions, according to Tech Gist Africa.
Launched in 2021 by Joseph Rutakangwa and Eric Sewankambo, Rwazi collects zero-party data, direct feedback from consumers about their buying habits.
Using mobile and web apps, users share what they purchase, the prices they pay, and why they make those choices.
This method gives companies a detailed understanding of market behavior, especially in emerging economies.
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The Series A round was led by Bonfire Ventures, with support from Santa Barbara Ventures, Newfund, and Alumni Ventures.
The new capital will be used to grow Rwazi’s global data systems, enhance its AI tools, and scale its simulation engine to deliver more useful insights across a wide range of markets.
Rwazi’s platform is already being used by major global brands such as Coca-Cola, Pampers, Visa, and Nestlé.
With its unique approach to gathering and analyzing consumer data, Rwazi is quickly becoming a major player in the expanding field of AI-powered market intelligence.
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Image Credit: Frontpage
