Madica, an Africa-focused investment program supported by Flourish Ventures, has announced new investments in two North African artificial intelligence startups, Tunisia’s Anavid and Morocco’s Hypeo AI.
Both startups will receive up to $200,000 in funding and participate in Madica’s 18-month hands-on support program, which offers executive coaching, strategic mentorship, investor connections, and exposure to the broader tech ecosystem, according to iAfrica Madica Backs Tunisia’s Anavid and Morocco’s Hypeo AI With New Funding, Expands Support for Emerging African AI Startups – iAfrica.com.
Launched in 2022, Madica was created to close structural funding gaps across Africa by investing in underserved markets and underrepresented founders.
The recent investments highlight the growing AI innovation emerging from North Africa’s rapidly expanding technology landscape.
Anavid, co-founded by Ahmed Chaari and David Nilsson in Tunisia, uses AI-powered camera analytics to help retailers detect and prevent shoplifting.
Its platform employs real-time computer vision to minimize losses and enhance store security, targeting small and mid-sized merchants who often lack access to advanced surveillance systems.
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In Morocco, Hypeo AI, founded by Meriam Bessa and Salah Eddine Mimouni — automates influencer marketing management and campaign execution.
The company leverages AI to connect brands with creators, manage marketing campaigns from start to finish, and optimize returns on marketing investments, serving Africa’s growing digital commerce and creator economy.
Madica also revealed a new partnership with the African Business Angel Network (ABAN) aimed at strengthening co-investment activity and deepening early-stage investor networks across the continent.
The collaboration seeks to expand the pool of angel investors supporting African founders, enhance capital access for startups in underfunded regions, and encourage knowledge sharing between local and global investment communities.
Madica’s model combines funding with capability building, addressing two of the biggest challenges facing African startups, limited early-stage capital and lack of strategic support.
With AI retail analytics and AI-driven influencer marketing emerging as two of the continent’s fastest-growing tech sectors, this funding positions Anavid and Hypeo AI to expand across Francophone Africa and beyond.
As global investor interest in African AI innovation increases, initiatives like Madica’s continue to spotlight emerging talent outside the continent’s traditional tech hubs, contributing to a more inclusive and diversified innovation ecosystem.
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Image Credit: Business Post
