Africa-focused e-commerce company Jumia Technologies said it expects to break even in the final quarter of 2026 and record its first full-year profit in 2027 as it pushes for faster growth after several years of restructuring, according to its chief executive.
Jumia, which will operate in eight African markets after exiting Algeria this month, has scaled back its operations in recent years to cut costs. The company dropped everyday grocery products and food delivery services and reduced its workforce as part of its turnaround strategy.
According to Reuters, CEO Francis Dufay said Jumia reduced its full-year loss to $60.1 million in 2025 from $97.6 million in 2024, putting it on track to reach breakeven on an adjusted core earnings, or EBITDA, basis and achieve positive cash flow by the end of this year.
Dufay said the company has benefited from a more stable economic backdrop in its key markets, including Nigeria, where inflation has eased from record levels and the currency has remained stable since early last year.
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“The growth rate of the company has been accelerating, we are really scaling, we grew 35% in dollars year-on-year in the last quarter,” Dufay said.
He added that Jumia’s improved logistics and distribution network has strengthened its ability to compete with fast-growing Chinese e-commerce platforms such as Temu and Shein, which have been expanding across Africa.
Dufay said Jumia has also expanded its sourcing team in China, allowing the company to offer more competitive pricing. He added that Jumia’s payment-on-delivery option continues to be a major attraction for customers.
“People thought they would eat our lunch, but it’s not a home run that everyone expected. We can actually fight against those platforms in our markets,” he said.
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Image Credit: The Ouut.com
