Queeneth Wenike Beddie-Memberr is not just building a skincare empire, she is rewriting the narrative of beauty and confidence for thousands of women across the globe.

As the founder and CEO of LASHI Skincare, her story is one of passion, precision, and profound personal transformation.

What began as a personal struggle with acne during her modeling days became the foundation for a purpose-driven brand that now empowers over 68,000 clients to embrace clear, radiant, healthy skin.

Born in Nigeria, Queeneth studied Economics at the University of Calabar, where she laid the groundwork for what would later become her global business footprint.

After completing her undergraduate degree, she pursued professional training at the Asia Beauty School in Dubai, gaining the technical knowledge that would refine her natural passion for skin health and wellness.

Her transition from model to skincare mogul was not accidental—it was a calling shaped by her own skin battles and her desire to help others experience the confidence that clear, even skin can bring.

Since founding LASHI Skincare in 2014, she has grown the brand into one of Nigeria’s most trusted names in organic skincare.

With over 70 expertly formulated products under her belt, she has built a reputation for delivering real results in as little as three weeks.

From soft glow creams to tough skin soaps and powerful acne treatments, LASHI Skincare is grounded in natural, plant-based solutions that have earned trust in over 30 countries.

Her efforts have not gone unnoticed. In 2021, she was named one of the 100 Most Influential Youth Leaders in Africa by the Pan African Youth Leadership Foundation.

That same year, she won the Fresh Face Icon Award for Beauty Entrepreneur of the Year and Top Leading Skincare Brand.

In 2023, she received the National Outstanding Leadership Award of Excellence from the Southern Youth Assembly of Nigeria and was honored by the Entrepreneur Motivational Awards for her contributions to the skincare industry.

Her brand was also named Top Organic Skincare Brand of the Year in Rivers State at the Top Notch Nigeria Business Professional Awards. But Queeneth’s mission goes far beyond products.

Through her Glow Consultants program and in-house training academy, she has educated and mentored over 300 students, many of whom have gone on to launch their own successful skincare businesses.

Her vision is to build a global network of 1,000 brand partners, each one a reflection of her commitment to empowering others with knowledge, confidence, and opportunity.

LASHI Skincare has expanded beyond products into spa services in the U.S., with facilities in Arlington and Georgetown, offering facials, lash lifts, and brow treatments to a diverse clientele.

Still, at the heart of Queeneth’s success is her authenticity and relentless drive to make others feel beautiful, inside and out.

Queeneth is more than a beauty entrepreneur, she is a movement, a mentor, and a modern-day builder of confidence, one bottle and one story at a time.

Her journey is proof that when personal purpose meets professional excellence, the impact is both powerful and lasting.