In a powerful demonstration of its commitment to financial inclusion and grassroots empowerment, PalmPay has launched a far-reaching CSR initiative targeting 5,000 women-owned businesses across Kano and Kaduna.
The mobile banking platform, known for its innovative digital finance solutions, is rolling out the program under the banner “Passing the Baton”, a campaign designed to equip women with the knowledge, tools, and resources to thrive as entrepreneurs and achieve financial independence.
The initiative comes as part of PalmPay’s broader mission to close the opportunity gap in underserved regions, with a specific focus on Northern Nigeria.
By offering financial literacy workshops, store branding support, branded merchandise, and free health insurance, PalmPay aims to build sustainable pathways for economic empowerment and elevate the visibility of women-led microbusinesses.
“At PalmPay, we believe that real financial inclusion must be far reaching and cover the grassroots,” said Chika Nwosu, Managing Director of PalmPay.
“Our new CSR program is focused on supporting gender equity by equipping women with the knowledge, tools, and visibility they need to thrive as entrepreneurs in their communities.”
The program has already garnered high-level endorsements.
His Royal Highness, the Emir of Kano, Dr. Muhammadu Sanusi II, voiced strong support for the initiative and urged other stakeholders to collaborate with PalmPay to ensure Northern Nigeria fully benefits from the opportunities of the digital economy.
With operations expanding rapidly across the country, PalmPay’s latest move reinforces its strategy to extend its footprint in Northern Nigeria while building partnerships with local leaders for long-term impact.
Community stakeholders have also praised the initiative, viewing it as a blueprint for future programs across other northern states.
As the digital finance sector grows, PalmPay continues to distinguish itself by blending innovation with social impact, ensuring that no community, and no woman, is left behind in Nigeria’s journey toward greater financial inclusion.
