There’s something truly magnetic about someone who turns curiosity into expertise, passion into purpose, and experience into empowerment. Oghenemine is one of those rare individuals.
As a digital strategist and educator, she has guided thousands of business owners and creators to confidently navigate the often-overwhelming world of online growth.
But her journey didn’t start with a roadmap or a title, it started with curiosity, trial and error, and a genuine desire to connect and help others.
From volunteering with youth organizations, helping her cousin manage a Facebook page, to stepping into content creation by sheer accident, Oghenemine discovered early on the power of digital platforms.
She balanced motherhood, business experiments, and self-discovery, all while building the skills and insights that now make her a trusted guide in the digital space.
Her story resonates because it’s real. It’s about embracing challenges, staying consistent, and finding clarity in the midst of chaos. If you’ve ever felt overwhelmed by online marketing, content creation, or balancing life and work, Oghenemine’s journey offers not just guidance, but inspiration.
In this interview, she shares her beginnings, the lessons learned along the way, and how she continues to empower the next generation of creators and entrepreneurs to show up online with confidence, clarity, and impact.
CA: Oghenemine, your journey as a digital strategist and educator has empowered thousands of business owners and creators. Can you take us back to how it all began?
Oghenemine: It actually began long before TheSocialMediaMum existed. My first introduction to digital marketing was in 2015 through a volunteer role with a youth development organisation.
I wasn’t teaching at the time, I was just learning, helping, and getting hands-on experience managing online communication. I also helped my cousin run her foundation’s Facebook page, and that made me realise how much I enjoyed using the internet to connect with people.
Then in 2016, I stumbled into content creation by accident. I saw an application on Twitter for what we’d now call a micro-influencer role. I applied, got selected, and ended up working with Tecno. They even gifted me a Tecno Camon 16 to create videos. That experience opened my eyes to the power of digital platforms.
But after getting married in 2017 and moving to Port Harcourt, motherhood took over and everything paused for a while. When I eventually started trying different businesses, from kids’ shoes to thrift clothing to pajamas, I realised that what I enjoyed most wasn’t the products, but the marketing. I found myself creating content, experimenting, and learning how to show up online effectively.
All of these pieces eventually came together, and that’s what laid the foundation for the digital strategist and educator I am today.
My journey didn’t start from expertise; it started from curiosity, trial and error, and a genuine desire to help people understand the digital space more clearly.
CA: Wow, that’s such a rich journey! Carving out a path as a digital strategist who simplifies online growth takes clarity, patience, and vision. What was your journey like, and were there any key mentors or role models who guided you along the way?
Oghenemine: My journey wasn’t linear at all. It took a lot of patience and hard work. I grew my account completely from zero, and in the beginning, I was posting 5–7 times a day just to stay consistent and understand what my audience connected with.
Before TheSocialMediaMum, I had already managed social media pages and still do for different businesses, so I had practical experience, from creating content to handling real clients and achieving real results.
I didn’t have one particular mentor, but I learned from different people along the way. I watched creators who were building authentically, women running businesses with courage, and educators who broke things down simply.
Their journeys inspired mine and helped shape the way I teach today, clear, relatable, and focused on what truly works.
CA: That really shows your perseverance! And speaking of challenges, the digital world moves so fast and can feel overwhelming. Can you share some of the hurdles you faced while building your platform, and how you managed to push through?
Oghenemine: One of my biggest challenges was starting from scratch and figuring things out on my own. I had no audience, no structure, and no certainty that anyone would listen.
Growing from zero meant a lot of trial and error. I was posting 5–7 times a day at the beginning just to study what worked and find my own voice.
Another real challenge was balancing motherhood with building a platform. I was a stay-at-home mom with three kids, creating content in-between school runs, nap times, and daily responsibilities.
It was exhausting, but I pushed through because I didn’t want to just be “busy”, I wanted something for myself. I wanted to grow, to earn again, and to build an identity outside motherhood.
And the digital space itself can be overwhelming. Things change quickly, and there’s always pressure to keep up. What kept me going was remembering the women and small business owners who were confused and needed clarity, and also remembering my own desire to evolve.
That combination of purpose and personal ambition kept me consistent, even when it was hard.
CA: Balancing all of that sounds incredibly demanding! Your career has been built on consistency and helping people show up online clearly. During those early days, what kept you motivated to stay on track?
Oghenemine: What kept me motivated in those early days was a mix of purpose and personal desire. On one hand, I genuinely wanted to help people, especially the women and small business owners who were confused about content, editing, and growing online.
Seeing people in the comments say, “I don’t know what to post” or “I don’t know how to do this” made me realise that my knowledge could make someone’s journey easier.
But the other side of my motivation was deeply personal. I wanted something for myself again. After years of motherhood, trying different businesses, and feeling stuck at times, showing up online became a way to rebuild my confidence and identity. Every piece of content felt like a step toward becoming the woman I knew I could be.
And consistency was easier when I saw even small results, a comment saying “Thank you,” a few new followers, someone telling me they finally understood a concept.
Those little wins reminded me that I was on the right path. They helped me push through the days I was tired, overwhelmed, or unsure.
In the end, what kept me going was knowing that I was building something meaningful not just for others, but for myself too.
CA: That’s so inspiring, especially for women balancing so much. How has your experience working closely with small business owners and women balancing work and family shaped the way you handle challenges in digital strategy and content education today?
Oghenemine: Working closely with small business owners and especially women who are juggling work, motherhood, and life has shaped everything about the way I teach today.
I understand firsthand that most people aren’t trying to become influencers, they’re trying to run a business, raise kids, manage a home, and still show up online without losing themselves.
My own journey mirrors theirs. I used to create content with a baby beside me, squeeze filming into nap times, and edit videos while managing the home. That experience taught me to focus on simplicity, clarity, and practicality.
I don’t teach complicated strategies because I know people don’t have that kind of time or bandwidth. They need steps they can apply immediately, in real life, not theories.
It also made me more patient and empathetic. When someone says they’re overwhelmed, I understand exactly what that feels like. So my approach is always: simplify the process, reduce the overwhelm, and focus on what truly moves the needle.
Everything I create today, from tutorials to challenges to trainings, is shaped by understanding real women and real small business owners who are doing their best to grow without burning out.
CA: Interesting! You’ve built a community of over 50,000 people and trained more than 1,000 entrepreneurs. How does it feel knowing your journey and teachings are guiding the next generation of creators and small business owners?
Oghenemine: Honestly, it feels humbling. When I started TheSocialMediaMum, I wasn’t thinking about numbers, I was just showing up, sharing what I knew, and trying to help people who were confused the same way I once was.
So to look back now and see a community of over 50,000 people, and to know that more than 1,000 entrepreneurs have learned from me, still feels surreal.
It makes me grateful because every follow, every student, every message reminds me that the work matters. It also reminds me of how far I’ve come, from posting with 77 followers to teaching people how to build visibility and confidence online.
But more than anything, it gives me a sense of responsibility. I know people look up to me, learn from me, and trust my guidance, so I don’t take it lightly. It motivates me to stay consistent, stay authentic, and keep breaking things down in a way that truly helps people grow.
Seeing others win because of something I taught, that is the most fulfilling part of this entire journey.
CA: That’s so meaningful. And your voice online is so clear and relatable, what inspired you to start sharing your knowledge and breaking down digital concepts in such simple, practical language?
Oghenemine: What inspired me was seeing how confused people were. I remember scrolling through the comments on an Instagram post in 2023, and so many business owners were saying, “I don’t know what to post,” “I don’t know how to edit,” or “This whole thing is overwhelming.”
That moment opened my eyes to a real gap, people didn’t lack potential, they just lacked clarity.
And because I had also struggled at different points in my journey, I understood how frustrating that confusion can feel. I’m a natural researcher, so whenever I want to learn something, I go deep.
It was only natural for me to turn around and teach others what I had figured out in a simple way.
I also realised early that complicated teaching doesn’t help real people. Most of my audience are small business owners and busy women. They don’t need big grammar, they need practical, step-by-step guidance they can apply immediately, even with limited time or resources.
So simplifying digital concepts wasn’t a strategy, it was a response to a real need. I wanted people to finally understand the digital world without feeling intimidated. And that’s what shaped the relatable voice and teaching style I have today.
CA: That’s such a thoughtful approach. Looking forward, what’s next for you? Any exciting projects or milestones on the horizon?
Oghenemine: This next phase for me is all about elevation, deepening my expertise and expanding the kind of value I bring to small business owners and creators.
I’m leaning more into tools and systems that make marketing easier, faster, and smarter, especially as the digital landscape evolves. A big part of that is exploring how new technologies can support strategy, storytelling, and content creation in a practical way.
I’m also stepping fully into my power as a creator and educator. This season is about showing up more intentionally, strengthening my brand, monetizing the right platforms, and building structures that bring ease and abundance into my work.
And of course, I’m positioning myself globally, opening up to more speaking engagements, workshops, and collaborations that allow me to share my message with a wider audience. I want to reach more women and business owners around the world who need clarity, not overwhelm.
It’s a new, exciting chapter for TheSocialMediaMum, one focused on smarter growth, stronger strategy, and global impact.
CA: That’s exciting! And before we wrap up, I’m curious, what’s one common misconception about content creation or digital strategy that you’d like to clear up, especially for small business owners?
Oghenemine: A big misconception is that once you figure out a strategy, it will work forever. It won’t. What works today might not work tomorrow because platforms change, algorithms shift, and people’s interests evolve.
The digital space moves fast, and many small business owners get frustrated when something that used to bring results suddenly stops working.
Another misconception is thinking you need to do everything to grow, be on every platform, follow every trend, or produce endless content. That’s the quickest path to burnout, not growth.
The truth is this: you only need clarity and the ability to adapt. If you understand your audience, your message, and how to communicate it well, you can adjust to any platform change without starting from zero.
Good strategy is not about doing more, it’s doing the right things, consistently, and being flexible enough to evolve as digital shifts happen.
CA: Finally, if you could give just one piece of advice to anyone dreaming of building visibility online without overwhelm, what would it be?
Oghenemine: Focus on clarity over pressure. Don’t try to follow every strategy or trend, centre yourself on what you’re trying to say, who you’re trying to help, and the value you want to bring. When you’re clear, showing up becomes easier.
And remember: consistency in doing the right things will always win. Not posting for posting’s sake, but showing up with intention, sharing value, being real, and allowing your story to shine through. Authenticity is what people connect to, not perfection.
Also, please avoid comparison. It is one of the fastest ways to drain your confidence. Everyone is running a different race, with different strengths, different seasons, and different realities. Comparison brings confusion; clarity keeps you moving.
The digital world will always change, but when you stay consistent, authentic, and focused on your own journey, you’ll adapt and grow without overwhelm. Show up with intention. Stay true to your voice. Don’t compare your start to someone else’s middle.
