Yango has launched a food delivery service in Senegal, expanding its SuperApp offerings beyond ride-hailing and parcel delivery. This move intensifies competition in the country’s growing online food delivery market, where Yango will compete with established players like Glovo and Jumia Food.

To attract partner restaurants, Yango is waiving commission fees, aiming to increase order volumes while reducing operational costs. This strategy supports local businesses and provides consumers with more choices.

Senegal’s online food delivery market is projected to grow 10.07% between 2025 and 2029, driven by urbanization, changing consumer habits, and increased internet penetration. Yango’s entry into this market introduces a new level of competition, challenging established players.

By integrating food delivery into its SuperApp, Yango offers a seamless experience for users, allowing them to access multiple services within a single platform. This convenience is likely to appeal to tech-savvy consumers and could lead to increased customer retention. However, Yango’s recent suspension in Togo due to regulatory issues highlights the importance of adhering to local regulations and obtaining necessary approvals when entering new markets.