Self-care is becoming more than a trend across Africa, it’s a movement fueled by innovation, tradition, and a deep understanding of what the African consumer truly needs. 

From skincare to hygiene products, African entrepreneurs are creating solutions that honor local ingredients, skin types, and wellness rituals. 

Here are Top 5 Entrepreneurs in Personal Care Industry in Africa

– Diarra Bousso (Senegal): Founder of Diarrablu and Dakar Botanique, she blends science and heritage to create plant-powered personal care products rooted in African botanicals.

– Valerie Obaze (Ghana): Through R&R Luxury, Valerie offers premium shea-based skincare sourced ethically from Ghanaian women, her brand has gained global recognition.

– Nneka Eze (Nigeria): The brains behind Awele Skincare, Nneka develops dermatologist-approved solutions for melanin-rich skin, focusing on safe, effective formulations.

– Tara Durotoye (Nigeria): Beyond cosmetics, her House of Tara brand has expanded into skincare and grooming, empowering thousands through product and training.

– Joycee Awojoodu (Nigeria): Founder of ORÍKÌ, she champions spa-grade products made from African ingredients, fusing beauty, wellness, and economic empowerment.

These entrepreneurs aren’t just building brands, they’re rewriting the self-care narrative with Africa at its heart.