In the heartbeat of Nigeria’s business world, Alero Ayanru is quietly rewriting what success looks like, with emails.

She’s not just a strategist, she’s a guide, a coach and a visionary who sees beyond open rates and click-throughs.

As the founder and Email Marketing Coach at Vay Business Solutions, Alero is teaching entrepreneurs how to turn inboxes into income and newsletters into powerful conversations that drive growth.

With every campaign, she proves that emails aren’t just messages, they’re moments of trust.

Her journey didn’t start in a marketing agency. It began with a deep love for communication and a drive to make results matter.

After earning a degree in International Studies and Diplomacy from the University of Benin, she followed a path that few in her field take, choosing real-world results over theory.

What mattered to her wasn’t just the strategy, it was what the strategy could do for people.

Today, Alero is an Email Marketing Manager and Consultant, a Team Lead at a digital sales agency, a Sales Funnel Expert.

But most importantly, she is a coach. And it’s in this role that her impact multiplies.

She doesn’t just write high-performing emails, she teaches others how to do the same.

She empowers business owners to take back control of their growth, giving them the tools and confidence to show up consistently, convert intentionally, and sell authentically.

She pours this passion into every corner of her brand. Her voice is calm but clear.

Encouraging but exact. She simplifies what many find overwhelming, breaking email marketing down into steps that feel doable, human, and honest.

Her results speak louder than any headline. Over 200 clients. Nine countries.

Countless businesses that now understand how to connect better, sell smarter, and build lasting relationships through email.

She teaches that every email should carry the weight of purpose. That words sent out should come from a place of empathy, strategy, and clarity.

But what truly sets Alero apart isn’t just her knowledge, it’s her heart. She doesn’t just want to grow her company. She wants to grow people.

She’s building a new standard in email marketing across Africa, one where education meets empowerment, and where results come wrapped in real connection.

She dreams of a future where Vay Business Solutions becomes the go-to partner for email-first sales transformation.

A future where she mentors hundreds, even thousands, of upcoming email strategists who will raise the bar and change the game.

Alero Ayanru isn’t just helping businesses grow. She’s helping people believe again, in their voice, their offers, and the power of a single, well-written email.