Sim Shagaya is a dynamic Nigerian entrepreneur and one of the leading figures in Africa’s growing e-commerce sector. As the founder and CEO of Konga, Nigeria’s largest online retailer, Shagaya has played an instrumental role in transforming the way African consumers shop.
His leadership and vision have not only shaped the future of e-commerce in Nigeria but also paved the way for the growth of digital commerce across the continent.
Sim’s journey into e-commerce began with a recognition of the massive untapped potential in Africa’s retail market. With a background in computer science and an MBA from Harvard Business School, Sim combined his technical expertise with his deep understanding of African consumer behavior to launch Konga in 2012.
The platform allowed consumers in Nigeria to purchase a wide range of products, from electronics to fashion, with the click of a button.
Under Sim’s leadership, Konga quickly became a household name in Nigeria, providing a seamless online shopping experience and offering efficient delivery services, which was a game-changer in a country where logistics can often be a challenge.
In addition to focusing on the consumer side, Konga also helped empower small businesses by offering them a platform to sell their products online, creating a new wave of entrepreneurship in Nigeria.
Sim’s ability to identify market gaps and leverage technology to fill them has earned him a reputation as one of Africa’s foremost innovators. His success with Konga was further solidified when he led the company’s acquisition by Zinox Technologies in 2018.
This acquisition marked a new phase of growth for Konga and allowed the company to scale its operations even further, creating new opportunities for businesses and consumers alike.
Sim is also passionate about entrepreneurship and mentorship. He actively supports young African entrepreneurs, offering guidance and resources to help them navigate the challenges of building successful businesses in the continent’s fast-evolving market.
His work has made him a key figure in Nigeria’s entrepreneurial ecosystem, and his commitment to fostering innovation continues to inspire future generations of entrepreneurs.
