Last updated: October 9, 2025

At Crest Africa (accessible from https://crestafrica.com), we respect your privacy and are committed to protecting your personal data.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or interact with our services, in compliance with the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), the California Privacy Rights Act (CPRA), and Google’s Advertising Policies, including Google Analytics and Google AdSense requirements.

1. Information We Collect

We may collect and process the following types of information from you:

• Personal Information:
  • First Name 
  • Email Address
• Automatically Collected Data:
  When you visit our website, we may automatically collect certain information using cookies and analytics tools, such as:
  • IP address
  • Browser type and version
  • Device type and operating system
  • Pages visited and time spent on each page
  • Referring website and exit pages

2. Use of Collected Information

We use the information we collect for purposes such as:

• To provide, maintain, and improve our website and services
• To communicate with you (including responding to inquiries and sending updates or newsletters if you opt in)
• To analyze website usage and improve user experience through tools like Google Analytics
• To display personalized advertisements via Google Ads (AdSense)
• To comply with legal obligations or enforce our Terms of Service

3. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience. These may include:

• Google Analytics Cookies: Used to understand user interactions and improve site performance.
• Google AdSense Cookies: Used to serve ads based on your previous visits to our site and other sites.

You can manage or turn off cookies in your browser settings.
To learn more about Google’s data practices, visit:
https://policies.google.com/technologies/partner-sites  

4. Google AdSense and Advertising

We display ads served by Google AdSense.
Google uses cookies to serve ads based on users’ prior visits to our website or other websites.

• Google’s use of advertising cookies enables it and its partners to serve ads based on your visit to our site and/or other sites on the Internet.
• Users may opt out of personalized advertising by visiting Google Ads Settings: https://adssettings.google.com
  

5. Email Communication

We may send you emails if:

• You have contacted us directly through our website, or
• You have subscribed to or opted in to receive newsletters or updates.

You can unsubscribe at any time by following the unsubscribe link in the email or by contacting us directly.

6. Data Protection Rights (GDPR & CCPA/CPRA)

Depending on your location, you have the following rights regarding your personal data:

Under GDPR (for EU/UK users):

• Right to access your data
• Right to rectification
• Right to erasure (“Right to be forgotten”)
• Right to restrict processing.
• Right to data portability
• Right to object to processing. 

Under CCPA/CPRA (for California residents):

• Right to know what personal data we collect and how it is used
• Right to request deletion of your data
• Right to opt out of the sale or sharing of personal data.
• Right to non-discrimination for exercising privacy rights

To exercise any of these rights, please get in touch with us at:  editor@crestafrica.com

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this policy, unless a more extended retention period is required by law.

8. Children’s Privacy

We do not knowingly collect or solicit personal information from children under the age of 13.

If you believe that a child has provided us with personal data, please get in touch with us immediately so we can delete the information.

9. Third-Party Links

Our website may contain links to other websites. We are not responsible for the privacy practices or the content of those external sites. We encourage you to read their privacy policies.

10. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction.

11. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please get in touch with us:

Crest Africa
100, Canada Square, Canary Wharf, London, E14 5AQ
Email: editor@crestafrica.com
Phone: +44 7743 255086

12. Updates to This Privacy Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated “Last Updated” date. Your continued use of our website after changes are posted constitutes your acceptance of the revised policy.