In Kenya, a well-orchestrated digital campaign is creating a parallel narrative that contradicts the country’s economic reality. Every morning, Kenyans are bombarded with hashtags and infographics celebrating the government’s supposed economic successes on social media platforms like X, TikTok, and Facebook.

However, this messaging doesn’t reflect the struggles ordinary Kenyans face, including heavy taxes, hospital shortages, and a rising cost of living.

The government has enlisted social media influencers to push exaggerated achievements, selective data, and even outright falsehoods to attack critics.

These influencers, dubbed “digital mercenaries,” are paid between $15 to $100 based on their following and influence. Larger accounts can attract up to $2,000 daily, which is used to recruit micro-influencers to make conversations appear organic.

A 2023 Mozilla Foundation report confirmed a well-established disinformation industry in Kenya, driven primarily by social media influencers. Tactics include using sock puppet accounts and astroturfing to mask sponsors and make online campaigns appear organic.

The government’s efforts to regulate social media have stalled due to pressure from human rights groups and the public. Meanwhile, social media giants rolling back content moderation will likely allow Kenya’s “propaganda” machine to continue.

As economic hardships worsen and skepticism grows, the government’s edge on information warfare may face a test. The June 2024 nationwide protests demonstrated the power of social media in shaping public opinion and mobilizing action.

With Kenya’s high internet connectivity and youth population, social media will remain a crucial battleground for information and influence.