At the heart of South Africa’s evolving digital landscape is Asha Singh, a dynamic marketer and content creator who blends strategy, storytelling, and authenticity to create lasting impact.
Born and raised in the quiet town of Port Shepstone in KwaZulu-Natal, Asha has carved out a bold and purposeful career in digital marketing, rising from a small-town background to influence big-brand conversations.
Her journey began in 2017 as a blogger. What started as a personal writing portfolio soon evolved into “Life by Asha Singh,” a lifestyle and travel platform that has since grown into a reputable source of inspiration for local travel, product reviews, and curated content.
Academically, she holds a Bachelor of Arts in Politics, Philosophy, and Economics from the University of South Africa and is currently pursuing a Postgraduate Diploma in Marketing Management.
Her work is rooted in data and creativity, bringing both strategic thinking and a personal touch to every campaign she manages.
Her professional trajectory spans from freelance writing and digital marketing roles to positions in social media management and campaign coordination.
She gained hands-on experience managing content and ads at Craft Homes and now leads as a Client Director and Senior Customer Success Manager at Humanz, one of South Africa’s most influential platforms in the influencer marketing space.
In this role, she leads campaign strategies, manages key accounts, and contributes to industry reports that help benchmark performance in the digital creator economy.
Her work bridges creative storytelling with performance-focused marketing, delivering results across multiple channels and shaping how brands engage in the ever-evolving online ecosystem.
Beyond her professional accomplishments, Asha has been recognised for her role in shaping inclusive, creative, and meaningful content in South Africa.
In 2022, she received the Women of Wonder award for her contribution to the digital space.
She has also been featured as a speaker at major industry events, including the Nedbank Top Empowerment Conference, where she addressed the role of social media in driving diversity and inclusion.
Her travel content showcases stunning destinations like the Garden Route, Thesen Islands, and Victoria Falls, blending professional polish with personal perspective.
Through her blog and social platforms, she continues to connect with a growing audience eager for authentic, relatable, and impactful content.
Asha Singh is more than a digital marketer, she is a creative strategist, storyteller, and builder of modern influence.
Through her passion, professionalism, and purpose-driven approach, she is helping shape the future of marketing and content in South Africa and beyond.
