Haneefah Adam is an African entrepreneur, contemporary artist, and cultural innovator whose work explores identity, representation, and artistic storytelling. As the founder of Haneefah Adam Studio, she has built a reputation for pushing the boundaries of creativity, particularly in the intersection of art and food design.
Haneefah’s artistic journey is deeply rooted in self-expression, culture, and the power of visual storytelling.
She is widely recognized for her distinctive approach to art, using food as her primary medium to create stunning, thought-provoking designs. Her ability to transform everyday ingredients into intricate masterpieces has captured widespread attention, setting her apart as a pioneer in the world of food art.
In 2015, Haneefah gained international recognition when she introduced “Hijarbie”—a Barbie doll dressed in a hijab, a project that challenged traditional beauty standards and highlighted the importance of diverse representation in mainstream culture. This initiative resonated with audiences worldwide, sparking conversations about inclusivity in the toy industry and cementing her status as a trailblazer in creative activism.
Haneefah’s talent and innovation have been recognized on major platforms. In 2016, she won the #TechMeetArtNG exhibition, a pivotal moment that propelled her career to new heights. Her work is a harmonious blend of colors, shapes, and historical influences, inspired by the rich textures of African culture and culinary artistry.
Haneefah’s creativity extends beyond art into entrepreneurship and fashion. She is the founder of Hanie, a modest lifestyle brand, where she curates fashion pieces that celebrate identity, culture, and elegance. With a budding clothing line, she continues to explore how fashion can be a form of self-expression and empowerment.
Her work is more than just art—it is a movement that redefines creativity, challenges norms, and celebrates diversity. Whether through her food art, contemporary designs, or fashion ventures, she continues to inspire a new generation of African creatives.
Haneefah continues to expand her artistic and entrepreneurial journey, and she remains dedicated to telling stories that matter, shaping cultural narratives, and proving that art has the power to transform perspectives.
