Miracle Keremu is a business development specialist and operations strategist, and also the founder of We Elevate Foundation, a nonprofit organization dedicated to advancing health, relief, awareness, and advocacy.
Starting her career in banking at just 21, Miracle has since built an international track record spanning finance, real estate, and commercial services. Her multidisciplinary experience across global markets has uniquely shaped her approach to business strategy, cross-border operations, and organizational leadership.
Driven by a vision to bridge the gap between resources and communities in need, Miracle established We Elevate Foundation. The organization is currently gearing up to launch its inaugural initiative, the Period Dignity Campaign, which addresses menstrual product safety, education, and advocacy for women and girls.
In this Spotlight Interview, Miracle reflects on her career journey, the core principles guiding her work, and her vision for driving sustainable, long-term social impact.
Miracle Keremu on Building a Career Through Discipline and Relationships
CA: You began your professional journey in banking at 21 and have since built a career across finance, real estate and commercial services. How have these experiences shaped your understanding of business, people and professional growth?
Miracle: Starting my career in banking at 21 was a great foundation, especially because I learned so much beyond numbers. I had the opportunity to work alongside professionals in different areas, including legal, auditing, sales and executive management.
This exposed me to different perspectives and helped me understand the bigger picture beyond my immediate role. Having people around me who motivated me and believed in my potential also made a significant difference.
It taught me that professional growth is not just about what you know, but also about the people you learn from, the opportunities you embrace and your willingness to keep growing.
CA: Early in your banking career, your performance earned you awards in consecutive years. What did that experience teach you about excellence and professional discipline?
Miracle: Excellence is earned, and hard work is necessary. People often talk about working smart, but I believe smart workers were once hard workers.
I have always approached my work with discipline, clear goals and a willingness to put in the effort required to improve. Those qualities helped me progress through different stages of my career.
I am still a work in progress, and I believe there is always room to become better, but I understand that growth requires consistent effort.
For me, excellence is not a one-time achievement; it is a commitment to keep showing up and putting in the work.
Miracle Keremu on Understanding People Across International Markets
CA: Your career has connected you with clients across the United Kingdom, United States, Australia, Canada and Hong Kong. How has working with people from different markets influenced your approach to building relationships?
Miracle: Individuality matters, and cultural differences are real. Building relationships across borders has taught me that connecting with people requires understanding what matters to them.
Some people appreciate humour and a more relaxed approach, some connect through shared values and faith, while others prefer to get straight to the point.
You cannot approach everyone in exactly the same way and expect the same results.
Learning to listen, observe and research has also helped me understand people better. Ultimately, effective relationship-building starts with recognising that everyone has their own interests, expectations and way of communicating.
Turning Ideas Into Functioning Businesses
CA: You worked alongside a startup founder as part of its management team, contributing to the process of building the organisation. What did that experience teach you about turning ideas into functioning businesses?
Miracle: Building an organisation can be demanding, but it is also an interesting process because ideas often come from passion, curiosity and diligence.
Inspiration can come from almost anywhere: an advertisement, a movie, a product you use or an experience you have. However, inspiration should be a starting point for developing your own concept, not a substitute for one.
Research is essential because you need to understand the problem, the market and the expectations of the people you intend to serve.
Most importantly, a functioning business cannot survive on ideas alone. You need a well-thought-out plan, and that plan must be executed effectively.
An idea may get you started, but execution is what gives it a chance to succeed.
CA: Beyond business development, you have a strong interest in technology, digital tools and creating effective systems. What draws you to building solutions?
Miracle: I have always been an arts person, even though I hold a degree in microbiology. I have a mind that constantly creates, explores and wanders, and digital solutions have become another avenue through which I can express that creativity.
People sometimes describe me as a perfectionist and see it as a weakness, but I also see it as a way of pushing myself to produce my best work.
I enjoy testing different ideas, critiquing them and finding ways to improve them. I see problems as opportunities to learn and sharpen my abilities.
Whether I am preparing a speech, managing a project or writing an email, I approach the task with the same mindset: there is always a way to make the outcome better.
Miracle Keremu on Empathy, Principles and Leadership
CA: You describe yourself as ambitious, principled and naturally introverted, with a strong sense of empathy. How have these qualities influenced your professional and personal decisions?
Miracle: My early career was built around customer support, and connecting with people came naturally because I have always tried to put myself in other people’s shoes.
This helped me understand clients’ concerns, relate to their experiences and work towards resolving their issues.
Being an introvert, however, comes with its own challenges. Sometimes, you have to balance your naturally laid-back personality with the need to step forward, perform and do what is required.
That is where my principles come in. I have always believed that doing the right thing matters, even when it is not the easiest option.
My empathy helps me understand people, my introversion gives me room to reflect, and my principles help guide my decisions. These qualities influence how I relate to others and how I make choices in both my professional and personal life.
Why Miracle Keremu Founded We Elevate Foundation
CA: Your decision to establish We Elevate Foundation came from recognising a gap between people who need support and those willing to help. What convinced you that a structured platform was needed?
Miracle: There have been many instances that have shaped this conviction, particularly situations where the support needed goes beyond financial assistance.
Sometimes, what is required is advocacy, awareness, expertise or simply the right people coming together to address an issue.
I believe communities and nations achieve better outcomes when people work together towards a common purpose.
There are people who have the knowledge, skills, resources or willingness to contribute, and they should have an opportunity to do so whether or not their contribution is financial.
The challenge is creating a structure that brings these different forms of support together effectively. Establishing We Elevate Foundation is my response to that need.
We Elevate Foundation and the Period Dignity Campaign
CA: The foundation is preparing its first initiative, the Period Dignity Campaign. What issues will it address, and how do you envision turning the foundation’s mission into practical support?
Miracle: We are starting with our launch project, the Period Dignity Campaign, which is currently in development.
It is driven by growing concerns about counterfeit and substandard sanitary products and the need for women and girls to have access to safe, authentic and reliable menstrual products.
This initiative creates an opportunity to bring people and organisations together to promote product safety, raise awareness and advocate for better outcomes for women and girls.
What matters to me is that the work does not end with donations or the distribution of products.
Awareness and advocacy are equally important because addressing the underlying problem requires more than providing immediate assistance.
This is the kind of impact we want to create: bringing the right people, resources and expertise together to address real problems.
The Period Dignity Campaign is our starting point, with more initiatives to follow as the Foundation grows.
Building We Elevate Foundation With Structure and Accountability
CA: You believe addressing social challenges requires more than good intentions. How has your business background influenced the way you are building We Elevate Foundation?
Miracle: Anyone can feel moved by a situation and decide they want to help. However, sustaining that commitment, researching the deeper issues and continuously responding to changing needs require a different level of responsibility.
Being a founder involves much more than having a good idea or feeling strongly about a cause.
You have to keep learning, understand the issues you intend to address, build meaningful relationships and explore practical ways to create change.
My background in business operations and relationship management has reinforced the importance of structure, research, accountability and execution.
These are principles I want to apply to We Elevate Foundation from the beginning.
I do not see it as just another charity organisation. I see it as an establishment built to solve problems, bringing empathy and a structured approach together to create meaningful, sustainable social impact.
Miracle Keremu on the Future of We Elevate Foundation
CA: At 28, you are bringing years of professional experience and personal convictions into building We Elevate Foundation. What would meaningful success look like for you, both in the lives the foundation touches and the legacy you hope to create?
Miracle: I hope that someday, We Elevate Foundation will be able to rewrite history in its own way.
I envision the Foundation growing into a global organisation, but I do not want success to be measured simply by how much capital we raise or how large we become.
I want us to measure it by how deeply and effectively we transform lives and communities.
To me, meaningful success means building an organisation that can turn compassion into tangible results, address problems at their roots and create impact that lasts beyond individual projects.
I want We Elevate Foundation to demonstrate that a nonprofit can operate with deep empathy and rigorous execution.
Ultimately, the legacy I hope to create is one in which the Foundation becomes an example of what is possible when good intentions are supported by structure, collaboration and consistent action.
