Meet Angela Makinwa, The Nigerian Shaping Brands and Transforming Experiences

Angela Makinwa is a force to be reckoned with in Nigeria’s marketing and communications landscape. With over 20 years of experience, Angela’s career is a masterclass in driving impactful brand campaigns and fostering meaningful connections between brands and their audiences.

Her expertise spans brand management, advertising, experiential marketing, and public relations, making her one of the most versatile professionals in the industry.

As the Director of Client Engagement, Strategy & Creative at EXP Marketing Limited, Angela leads a high-performing team dedicated to sustaining and growing an impressive portfolio of clients.

Her innovative approach to brand strategy and her ability to anticipate market trends have consistently delivered results that elevate both her clients and her organization.

It’s no surprise that her commitment to excellence earned her recognition as one of the “100 Inspirational Women in Nigeria” by The Guardian.

Angela’s impact goes beyond her corporate achievements. She has shattered glass ceilings in the experiential marketing space, becoming the first female Secretary General of the Experiential Marketers Association of Nigeria (EXMAN).

Today, she serves as the Vice President of the association, where her leadership continues to influence the trajectory of the industry. Her contributions have redefined experiential marketing in Nigeria, positioning it as a critical component of modern brand strategy.

Throughout her career, Angela has been guided by a vision of creating authentic, memorable experiences that resonate with audiences. Her work demonstrates that marketing is not just about selling products but about telling stories that inspire loyalty and trust.

Angela’s dedication to mentoring young professionals has also left a lasting legacy. She believes in empowering the next generation of marketers to think creatively and approach challenges with confidence.

Her journey is a testament to what’s possible with hard work, vision, and a commitment to excellence. Angela Makinwa is not building brands but transforming the industry itself.

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