Trushar Khetia stands out as a visionary entrepreneur whose work is transforming East Africa’s advertising and retail sectors.
As the Founder and Chief Executive Officer of Tria Group of Companies, Trushar has redefined professional standards in transit and outdoor advertising through Tria Transit Media.
By partnering with over 20 bus operators and managing advertising inventory across a fleet of more than 10,000 vehicles, his company turns everyday public transport into structured, high-value media platforms.
Millions of commuters encounter these campaigns daily, giving brands unprecedented visibility and measurable return on investment, while bringing order and accountability to a previously fragmented advertising sector.
Under Trushar’s leadership, Tria Transit Media has earned the trust of global and regional giants, executing campaigns for Dell, HP, Coca-Cola, Unilever, Procter & Gamble, Uber, and Western Union.
Each campaign underscores his ability to deliver consistent execution, commercial results, and visibility that meets international brand standards, all while transforming the advertising space in East Africa.
Trushar’s impact extends far beyond advertising. Through Society Stores Supermarkets, he has revolutionized retail access in Kenya. What began in 2014 as a single store has blossomed into more than 20 branches nationwide, in Naivasha, Ruiru, Maua, Limuru, Meru, and Mombasa, bringing affordable, quality consumer goods to underserved communities.
His expansion strengthens local supply chains, reduces costs for everyday essentials, and provides employment opportunities that directly support youth and skills development.
Employment creation remains one of the most tangible outcomes of his leadership.
Society Stores employs between 250 and 1,000 staff across its branches, with documented reports indicating about 510 employees at a key stage of expansion.
These roles span retail operations, logistics, management, and support services, touching lives and livelihoods across the country.
His work has earned widespread acclaim. He has been featured on Forbes Africa’s Top 30 Under 30 list (2015 & 2016), listed among Kenya’s Top 40 Under 40 Men by Business Daily, and was an East Africa Young Business Leader of the Year finalist at the All Africa Business Leaders Awards (AABLA).
These accolades reflect his influence, leadership, and consistent ability to drive impact across the region.
Trushar Khetia’s entrepreneurial journey is a testament to long-term, sustainable impact.
By scaling African-built enterprises, introducing structure into informal sectors, and creating hundreds of jobs, he exemplifies the next generation of African business leaders.
His outstanding contributions have earned him a spot among Crest Africa’s Under 40 African Entrepreneurs, highlighting ventures that deliver tangible economic impact, create jobs, and elevate how communities and brands interact across the region.
