The most dangerous customer isn’t the one yelling in your support inbox. It is the one who says nothing.
They encounter a glitch, a frozen screen, or a checkout button that refuses to load. They don’t screenshot it. They don’t email your support team. They simply close your app and open a competitor’s. In the industry, we call this Silent Churn.
For every customer who takes the time to file a complaint, twenty-six others simply leave without a word. For African digital businesses, this invisible exodus is the single largest leak in the revenue funnel.
For years, technical teams have relied on server-side monitoring to gauge health. Your backend dashboard might show all green lights with a 99.9% API uptime.
Yet, your retention metrics are bleeding. The disconnect exists because server logs cannot see the reality of the Last Mile, the low-end Android device struggling with memory, or the unstable network condition that causes a transaction to hang on the client side.
If your strategy relies on waiting for a user to complain before you fix a problem, you have already lost. The era of reactive support is ending. In 2026, the market belongs to those who shift to Proactive Customer Success.
This is the core mission behind Cuoral.
We recognized that a lot of customer-facing businesses were flying blind, optimizing their servers while ignoring the actual experience on the user’s device.
Cuoral provides the deep Customer Intelligenceneeded to bridge that gap. We help product and engineering teams detect friction, whether it’s a rage-tap, a UI freeze, or a slow third-party integration, before it results in a drop-off.
By identifying these signals instantly, businesses can mitigate revenue risk and fix issues that never make it to the support ticket stage.
As we approach the new year, the definition of a good product is changing. It is no longer about having the flashiest features or the biggest marketing budget. It is about Reliability.
Your customers are tired of being your beta testers. They expect seamlessness. If you are waiting for your inbox to ping to know something is broken, you are fighting a losing battle. The future is silent, seamless, and proactive.
We are inviting forward-thinking product and engineering leaders to build their Trust Stack, the invisible infrastructure that keeps customer confidence alive. True reliability requires more than just uptime, it requires the Visibility to detect friction, the Transparency to communicate it, and the intelligence to drive Recovery before faith is lost.
Cuoral is the platform built to power this stack. If you are ready to move beyond reactive support and install the infrastructure for true customer confidence, the time to act is now.
Press release was submitted by Cuoral
