Africa’s health and wellness sector is flourishing, fueled by entrepreneurs who are blending traditional knowledge, scientific research, and locally sourced ingredients.
These leaders are creating products that improve well-being, empower communities, and promote sustainable business practices across the continent.
Here are the top 5 African entrepreneurs transforming health & wellness products in 2025:
— Fr. Anselm Adodo (Nigeria): Founder of Pax Herbals, a herbal medicine company that professionally produces natural remedies. Fr. Adodo has built a trusted line of over 100 supplements and remedies rooted in traditional plant knowledge, now widely distributed across Nigeria and beyond.
— Quincy Olasumbo Ayodele (Nigeria): Founder and CEO of Quincy Herbals, developing herbal formulas for wellness and weight management. Quincy advocates for integrating traditional medicine into formal health systems while empowering women in the herbal wellness space.
— Dr. Chigbo Agogbuo (Nigeria): Founder of WholeShield Pharmaceuticals / Evol Skin, combining nutraceuticals with dermatologically tested skincare products designed specifically for African skin. His work addresses preventive health and beauty needs through science-backed wellness solutions.
— Ore Lawani (Nigeria): Founder of Arami Essentials, creating natural self-care and skincare products using African botanicals like shea butter and black soap. Her brand champions clean, sustainable, and mindful beauty practices while celebrating local heritage.
— Christian Ngan (Cameroon): Founder of Madlyn Cazalis, a leading organic beauty brand in Central Africa. Christian produces natural cosmetics from locally sourced ingredients, promoting ethical, effective, and culturally rooted skincare.
These entrepreneurs demonstrate how Africa’s wellness industry can combine heritage, innovation, and sustainability.
Their work is not only improving health outcomes but also building businesses that empower communities and showcase the continent’s natural wealth.
Selection focused on African founders with verified, public-facing businesses in health and wellness products, including herbal medicine, supplements, and skincare.
Criteria included innovation, cultural relevance, measurable impact, and active operations as of 2025.
Image Credit: Freepik
