From a young girl in Nigeria reconstructing her father’s old clothes into stunning creations, Florentina Agu, known as Florentyna, has risen to become a global force in sustainable fashion.

Through her brand, Hertunba, she blends traditional African craftsmanship with bold contemporary design, telling stories that transcend borders.

Her passion ignited at age 13 when she first began sewing, inspired by her Igbo roots and the intricate weaving techniques passed down from her grandmother.

These early moments shaped her creative philosophy, anchoring her designs in authenticity and cultural pride.

In 2020, amidst a world in lockdown, Florentyna launched Hertunba, not just as a fashion label, but as a canvas for cultural storytelling and self-expression.

She took indigenous fabrics like Akwete and transformed them into modern, elegant pieces worn by women across continents.

Each design is more than clothing; it’s a statement of identity, a bridge between heritage and modernity.

Hertunba quickly gained attention for its commitment to sustainability, using vegan leather and recycled fabrics.

Florentyna’s innovative approach has attracted a global clientele, with celebrities like Meagan Good and Jackie Aina choosing her designs for their unique blend of elegance, culture, and environmental consciousness.

One of her standout collections, The Women Before Us, honors legendary female figures from the Benin Kingdom, including Emotan, Iden, and Queen Idia, the first queen to lead in war in the kingdom’s history. 

Through this collection, Florentyna champions African heritage and female empowerment, stitching stories of resilience and power into every piece.

Her impact has not gone unnoticed. In 2024, she was awarded the prestigious XTANT Leadership Program Scholarship in collaboration with GUZANGS, recognition of her trailblazing work in sustainable fashion and cultural preservation.

Florentyna continues to push boundaries, weaving tradition with innovation and setting a standard for sustainable practices in global fashion.

Through Hertunba, she invites the world to experience African heritage reimagined for today’s bold, conscious women.

Florentyna’s story is not just one of creativity, it’s one of vision, purpose, and legacy.

She reminds us that fashion isn’t just about what we wear; it’s about where we come from, and the future we dare to create.