Let me tell you something you already know, everybody wants to grow. But most people mess it up because they skip the basics and chase after every shiny object in sight.

Before you even think of expanding, ask yourself: Is your current business running like a well-oiled machine? If the answer is “not really,” stop right here. Fix that first. Scaling junk only gets you bigger piles of junk.

Now, when you are ready, do not just pick a new market because it sounds good. Get the facts. Who are the big players there? What are customers complaining about? What do they wish someone would do better? That is your opening.

Test small. Always. Do not throw big money at unproven waters. Run small tests. Watch what works. Double down on what hits and scrap what does not. Fast.

And here is a secret nobody talks about. The fastest way to crack a new market? Piggyback on someone who already knows the turf. Partner up. Or acquire. Or, if you are bold, come in loud with a strong offer and a clear reason why you are better.

While you are at it, tell your story. People love stories. Tell them why you are showing up. Tell them how it helps them. Make them feel part of something bigger.

But do not, for one second, take your eyes off your main business. Expansion is exciting, but your current customers pay your bills. Treat them like gold.

And finally, measure everything. If the numbers tell you to pivot, pivot. No emotions. Just move.

Grow smart, not desperate. Do that, and you will not just enter new markets… you will own them.