Peach Payments, one of South Africa’s leading digital payment providers, has partnered with Happy Pay to launch a zero-deposit Buy Now, Pay Later (BNPL) option for online merchants, an offering poised to reshape how local consumers shop and how merchants convert sales.
The new integration allows Peach Payments’ merchants to offer interest-free installment payments at checkout without requiring any upfront deposit from customers.
This means shoppers can now split payments over time, completely free of interest or fees, using Happy Pay’s affordability-based BNPL model.
Founded in 2012, Peach Payments provides tools that help online businesses accept, manage, and disburse payments across web and mobile platforms.
The company recently raised $31 million in growth funding and extended its footprint across Africa by acquiring Senegal-based payment startup PayDunya.
Happy Pay, meanwhile, has built a name for itself as the only zero-deposit BNPL platform in South Africa.
Unlike traditional credit products, Happy Pay’s approach is designed to be both accessible and responsible, using affordability-based approvals to ensure customers don’t take on unmanageable debt.
“This partnership is about giving merchants powerful tools to increase sales while offering customers more financial flexibility, without the burden of interest or upfront payments,” said Peach Payments co-founder and CEO Rahul Jain.
“We’re committed to building an inclusive digital economy, and Happy Pay shares that same vision.”
By embedding Happy Pay’s functionality directly into Peach Payments’ checkout stack, the collaboration makes it easier for merchants to adopt BNPL services with minimal onboarding friction.
It also aligns with global trends in embedded finance, where fintech players are consolidating services into seamless, end-to-end solutions for businesses.
“Offering a frictionless BNPL solution that puts customers first, and protects them from high-interest debt, is at the core of what we do,” said Happy Pay CEO Ezra Ndwandwe.
“Working with Peach Payments allows us to scale that mission faster and reach more merchants who want to grow sustainably.”
For merchants, BNPL has been shown to drive higher basket sizes and increased conversion rates, key indicators for e-commerce success.
In markets like South Africa, where access to traditional credit remains limited for many, alternative payment models like Happy Pay’s are filling a crucial gap.
The partnership comes at a time when demand for flexible, consumer-friendly credit options is growing across Africa.
With Peach Payments accelerating its regional expansion and Happy Pay doubling down on zero-cost financial solutions, the collaboration could become a springboard for wider BNPL adoption across the continent.
