Morocco-based Justyol has closed a $1 million funding and financing package to expand its cross-border e-commerce operations.
The deal includes $400,000 in equity from an angel investor and $600,000 in inventory financing from Turkey’s Danis Group.
Launched as a platform to bring Turkish fashion and lifestyle brands to North African markets, with Morocco as its initial focus, Justyol is now broadening its product range to include electronics and household goods.
The company is combining partnerships with international suppliers and Moroccan distributors to build out its marketplace.
According to Co-founder and CEO Ahmed Badran, the company is developing the infrastructure required for scaled cross-border trade in the region and expects to reach hundreds of thousands of customers with wider access to global products at competitive prices.
The new capital will be directed toward expanding product categories, boosting operational capacity, strengthening sales, and funding marketing campaigns to deepen its presence in Morocco, according to Techbuild Africa.
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Justyol is also preparing for a future Series A round, aiming to leverage its current growth as a springboard for its next phase of scaling.
Co-founder and head of logistics Anas Ahmed said the financing will be used to reinforce the logistics network to ensure faster and more reliable shipments within Morocco and to neighboring markets.
The equity injection provides operational runway and alignment for growth, while the inventory financing solves working capital constraints and strengthens supplier ties.
Such a structure reduces immediate cash burn and signals confidence from suppliers in Justyol’s sales velocity.
Shifting from a niche fashion platform to a broader marketplace, however, brings new challenges.
The company’s success will rely on tight supply chain and fulfillment management to avoid stockouts, long delivery times, and costly returns.
Payments and currency systems must operate smoothly across multiple North African markets, and unit economics must be proven ahead of a Series A.
Investors will be looking for evidence of repeat purchases, healthy gross margins per order, and efficiency improvements in delivery costs.
If Justyol can convert this financing into stronger inventory turnover, improved last-mile delivery, and higher customer retention, it will be in a stronger position to secure institutional backing.
The $1 million raise marks an important milestone, but the company’s ability to scale will depend on disciplined execution and adapting logistics and payment systems to the realities of North African markets.
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