Issam Darui: The Visionary Who Transformed Morocco’s Roads into Highways of Innovation

Issam Darui is a mighty name that resonates like a clarion call through the realms of innovation and entrepreneurship, a force of nature reshaping entire industries with vision, courage, and unwavering resolve.

A Moroccan entrepreneur renowned for transforming the transportation and logistics sectors through innovative digital solutions.

Raised in Oujda, a vibrant city in eastern Morocco, Issam’s journey from humble beginnings to becoming a leading figure in the African tech ecosystem reflects his unwavering vision and relentless determination.

Issam pursued his studies at the University Mohammed Premier in Oujda, where he majored in economics.

His academic background laid the strong foundation for his entrepreneurial endeavors, equipping him with the sharp analytical skills necessary to navigate the complexities of business and technology with confidence and clarity.

At the tender age of 13, Issam began assisting his older brother, a professional bus driver, during school holidays.

This early exposure to the world of transportation ignited a deep passion within him and inspired the building of Lagare.ma, Morocco’s very first electronic bus station, back in 2014.

Lagare.ma revolutionized the way Moroccans booked intercity bus tickets, offering a user-friendly platform accessible in 10 languages and 25 currencies, connecting people to over 150 destinations.

The platform’s success was undeniable, drawing over 2.4 million unique visitors and more than 25,000 registered users, and earning its rightful place as one of Morocco’s top startups.

In 2021, Issam’s entrepreneurial spirit blossomed even further as he founded Instaweb.ma, a web agency specializing in website and mobile application development.

That same year, he co-founded Ordera.ma, an online grocery store, where he served as CEO until December 2021, demonstrating his versatility and commitment to solving everyday challenges with innovative solutions.

March 2022 marked another defining milestone when Issam stepped into his full vision as the Founder and CEO of Colis.ma, a tech startup boldly reshaping the future of international freight transport between Morocco, Africa, and Europe.

This forward-thinking platform offers seamless web and mobile applications that empower individuals, e-commerce merchants, and businesses to effortlessly manage their international shipments. Colis.ma’s collaboration with international carriers optimizes logistics and resources, truly breaking barriers and connecting continents.

Issam’s groundbreaking contributions have not gone unnoticed. In 2017, he was proudly honored as one of Africa’s 30 most promising young entrepreneurs by Forbes magazine and was named the Outstanding Young African Entrepreneur of the Year at the Africa Awards for Entrepreneurship, recognition that speaks volumes about his impact and potential.

His ventures have not only transformed transportation and logistics but have also profoundly shaped the digital economy in Morocco and beyond.

By providing accessible and efficient solutions, Issam has empowered countless individuals and businesses to confidently navigate the complexities of cross-border trade, fueling economic growth and inspiring innovation across Africa and Europe.

Issam Darui’s journey, from lending a hand in the family bus business to becoming a trailblazing force in tech and logistics, exemplifies the remarkable power of innovation, perseverance, and heart.

Through his ventures, he continues to light the way forward, shaping the future of transportation and logistics, one bold step at a time.

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