The global rise of Afrobeats has spotlighted Africa’s immense talent pool, but behind the lights and streaming numbers, a harsh reality remains: countless emerging artists are still struggling to find direction in their careers.
Nigerian born PR strategist and talent manager Hope Odabi believes the missing link is a clear roadmap and her new book, Wetin Be The Plan?, provides exactly that.
Now available on Selar and Amazon, the book is a hands-on workbook and guide designed to walk artists through the fundamentals of building sustainable careers.
Unlike many theoretical texts, Odabi’s approach is interactive. Each chapter ends with a notes section that allows readers to reflect, plan, and create actionable steps tailored to their unique journey.
Odabi explains, “I’ve worked with artists at different stages,some already signed, some just dreaming of their first single. And no matter where they are, the same question comes up: ‘Wetin be the plan?’ This book is me sitting down with them in one place and giving them clarity.”
The book covers essential topics such as branding, positioning, release strategies, and community building, while also featuring insights from respected industry professionals.
It’s a blend of personal mentorship and practical industry knowledge. A tool every emerging artist can use regardless of location.
As the founder of The Dabigal Media House (DGM), Odabi has built a reputation for shaping narratives and amplifying creative voices across Africa.
Her work has been featured both locally and internationally, and with Wetin Be The Plan?, she cements her role as not just a strategist but a cultural builder.
Wetin Be The Plan? A Roadmap for Emerging Artists is available now on Selar and Amazon, with only 50 exclusive hard copies in circulation.
Get your copy today via https://selar.com/377525w112.
