Edidiong “Didi” Uwemakpan is a marketing and communications powerhouse, seamlessly blending her deep understanding of behavioral economics with her passion for creating impactful narratives.
Her unique ability to understand human behavior and its influence on business growth has made her a standout leader in Africa’s ever-evolving tech and communications landscape.
The Vice President of Communications and Public Relations at Moniepoint Inc, one of Africa’s leading fintech startups, is at the forefront of innovation. She orchestrates comprehensive communications strategies across multiple markets, ensuring the brand’s voice resonates with its diverse audience.
From managing external and internal communications to producing compelling content and overseeing global experiential activations, Didi’s leadership shapes the way Moniepoint connects with its stakeholders.
Didi’s professional journey is one of intentionality and impact. With years of experience executing marketing programs tailored to underserved communities across Africa, she has built a career grounded in empathy and inclusivity.
Her work goes beyond conventional marketing; she strives to create meaningful connections between brands and the people they serve, ensuring no voice is left unheard.
Her commitment to driving change through storytelling is that unique attribute about her. She believes in the power of authentic narratives to inspire action and transform businesses. This philosophy is evident in her approach to brand and marketing communications, where she consistently prioritizes depth, relatability, and cultural relevance.
Her tenure at Moniepoint reflects her broader vision for Africa’s tech ecosystem—one that is innovative, inclusive, and driven by purpose. Under her leadership, the company’s communications strategies have not only enhanced brand visibility but also fostered trust and loyalty among its users.
Didi is also a mentor and advocate for emerging talent in marketing and communications. She actively shares her insights, empowering the next generation of leaders to think critically and act boldly in their respective fields.
Edidiong Uwemakpan is a woman in Africa whose story teaches that your gender doesn’t limit your achievements and the lives you touch. Her story is one of passion, resilience, and a relentless drive to make a difference.
Her work at Moniepoint and her broader contributions to marketing in Africa highlight the transformative power of strategic communication. As a leader who combines vision with action, Didi continues to inspire and pave the way for others in the industry.
