NASCON Allied Industries Plc, popularly known as Dangote Salt, has rewarded 50 outstanding customers with trucks and cash gifts worth billions of naira for their loyalty and commitment in selling its products.
The recipients were celebrated at the company’s 2025 Customers Dinner and Awards Night in Abuja, attended by Africa’s leading industrialist and President of Dangote Group, Aliko Dangote, and Vice President Olakunle Alake, Nairametrics reported.
NASCON, a subsidiary of Dangote Industries Limited, produces Refined Salt and Dangote Classic Seasonings.
Speaking at the event, Aliko Dangote said the awards publicly recognize the company’s core value of customer service and align with its vision of being a world-class consumer goods company.
He praised the Board, management, and staff for their dedication, professionalism, and contributions to NASCON’s growth and market leadership.
He added: “Recognizing customers is not just good relationship management – it is good business. It sends a clear message to our people that customer service is truly one of our core values. Looking ahead, we will continue to invest in brand equity, supply chain efficiency, sustainability, and digital capabilities. But these investments only create value when they are aligned with customer realities. Your continued engagement and feedback remain critical.”
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Board Chairman Olakunle Alake said: “As a quoted company, we are accountable to shareholders, regulators, and the investing public. But the confidence of the market is ultimately rooted in market performance, and market performance depends on customers who believe in our brands. Customer service is not just a core value, it is a strategic asset.”
He described the awards as a celebration of partnership, emphasizing that success cannot be built in isolation.
Newly appointed Group Executive Directors Fatima Aliko Dangote and Mariya Aliko Dangote also expressed gratitude to customers for their loyalty and trust, noting that their support is central to the company’s growth and success.
Fatima said, “Each of you has demonstrated outstanding commitment to our brands, whether through sustained volume growth, market expansion, execution excellence, or long-standing loyalty. Your success is inseparable from our own.”
Mariya added: “One truth is already clear to me: our success is built with you and with your unwavering support. True success comes from the market and feedback from customers.”
Managing Director Aderemi Saka stated that the awards aimed to celebrate and appreciate customers, whose growth and prosperity are closely linked to NASCON’s success.
On behalf of the awardees, Ali Balarabe, who received a 20-ton truck and cash credit, thanked the company for the recognition and pledged continued loyalty.
Other recipients included Alhaji Ibrahim Achida, Muabsa Integrated Services, Fanisau Enterprises, Idris Saleh Nigeria Limited, Sani Adamu Trader, and GIA Global Concept, among others.
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Image Credit: TheFact Daily
