Chain Reactions Africa has officially secured its position as the continent’s leading public relations consultancy by achieving a record-breaking ten nominations and a prestigious Gold Award at the 2026 African SABRE Awards.
This performance marks the highest number of shortlists for any single agency across Africa this year, outperforming major regional competitors and global firms such as Edelman and Weber Shandwick.
The primary triumph for the agency occurred in the Travel and Leisure category, where it earned the Gold trophy for its strategic execution of the Lagos Shopping Festival campaign.
Beyond this singular win, the agency’s ten nominations span a wide array of critical communication disciplines and industrial sectors. In the Diamond SABRE category for Company of the Year, the firm was recognized for its management of the Premier League Trophy Tour for Guinness Nigeria.
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Its rebranding work for 9mobile into T2 was nominated for excellence in Measurement and Evaluation, while its “From Promises to Proofs” campaign for The Presidency earned a spot in the Public Sector and Government category.
The agency also dominated the Western Africa regional rankings with successful entries for Indomie’s “Show Some Love to Mum” and climate action initiatives for both C40 Cities and the Lagos State Ministry of Environment.
Additional nominations were recorded in Financial Communications for the Lagos Free Zone and in the Industrial and Manufacturing sector for work involving Lafarge Africa and the Nigerian Bottling Company.
Managing Director and Chief Strategist Israel Opayemi stated that these accolades validate the firm’s commitment to cultural intelligence and data-driven storytelling.
Organized by PRovoke Media in partnership with the Public Relations and Communications Association, the 2026 awards received over five hundred entries from across the continent.
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Chain Reactions Africa will be formally honored during the PRCA South Africa Conference in Johannesburg scheduled for March seventeenth and eighteenth, continuing a consistent winning streak established over the previous two years.
For social media distribution, the following text is prepared. Nigeria’s Chain Reactions Africa has dominated the 2026 African SABRE Awards by leading all contenders with ten nominations and a Gold Trophy.
The agency secured the Gold win in the Travel and Leisure category for the Lagos Shopping Festival and received nominations for high-impact work involving the Guinness Premier League Trophy Tour, the rebranding of 9mobile to T2, and various government and financial communication projects.
By outperforming both regional and global rivals, the firm continues to demonstrate that African storytelling powered by cultural intelligence remains world-class.
Congratulations are extended to the team and their clients as they prepare for the official ceremony in Johannesburg this March.
Image Credit: Nairametrics
Source: Nairametrics
