NASCON Allied Industries Plc, widely known as Dangote Salt, has honoured 50 of its most outstanding distributors and customers with trucks and cash gifts worth billions of naira in recognition of exceptional loyalty, market execution, and sustained support for its products.
The awards were presented at the company’s 2025 Customers Dinner and Awards Night held in Abuja, with the event attended by top leadership of the Dangote Group, including Aliko Dangote, Group President; Olakunle Alake, Vice President of Dangote Group and Board Chairman of NASCON Allied Industries; and senior executives.
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The initiative forms part of Dangote Salt’s strategy of embedding customer service as a core organizational value and recognising distributor partners as vital contributors to the company’s market leadership in refined salt and seasoning products across Nigeria.
The Nation NewspaperLeadership RemarksAliko Dangote stated that the Awards Night publicly underscores the company’s commitment to customer service and aligns with its vision of becoming a world-class consumer goods enterprise.
He emphasised that rewarding customers is not merely relationship management, but sound business practice that reinforces long-term growth and brand strength.
The Nation NewspaperOlakunle Alake described customer service as a strategic asset, noting that market confidence and performance ultimately depend on partners who believe in and actively promote the company’s brands. His remarks positioned the awards as a celebration of genuine partnerships rather than standalone recognition.
Fatima Aliko Dangote, Group Executive Director of Dangote Refinery and Petrochemicals, praised the awardees for sustained volume growth, market expansion, and execution excellence.
Mariya Aliko Dangote, Group Executive Director, Commercial (Cement and Foods), reiterated that the company’s success is deeply connected to customer trust and continued engagement.
Aderemi Saka, Managing Director of NASCON Allied Industries Plc, noted that the central message of the awards night was appreciation and recognition of customer excellence — stressing that the growth and prosperity of customers are integral to the company’s success.
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One of the beneficiaries, Ali Balarabe, received a 20-tonne truck and cash credit, expressing gratitude for the recognition and pledging to maintain his loyalty. Other recipients included prominent distributors and businesses such as Alhaji Ibrahim Achida, Muabsa Integrated Services, Fanisau Enterprises, Idris Saleh Nigeria Limited, Sani Adamu Trader, and GIA Global Concept, among others.
Source: Punch Newspapers
