Moroccan startup Woliz has raised $2.2 million in a pre-seed funding round led by Sanlam Maroc, the Moroccan branch of financial services giant Sanlam Group, Tech In Africa reported.
The company has created an AI-powered platform that connects small merchants directly with suppliers and financial institutions.
The technology gives small shop owners digital tools similar to those used by large supermarkets, including app-based stock ordering, automatic sales tracking, and the ability to prove income to banks for loan access.
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Woliz plans to use the funding to expand its team and accelerate the onboarding of merchants across Moroccan cities.
Founder and CEO Kamal El Hardouzi said the company aims to scale the model to other African countries facing similar infrastructure challenges, though he has not specified a timeline or target markets.
Sanlam Maroc sees Morocco’s small independent retail sector as a vast, largely uninsured market that traditional agents struggle to reach.
Morocco is emerging as a growing hub for fintech startups. In October 2025, Chari raised $12 million in Series A funding to transform its B2B marketplace into a fintech super app for small retailers across North Africa.
Chari is shifting from distribution to providing loans, money transfers, and bill payments directly to shopkeepers. Woliz’s entry positions it in direct competition with Chari, signaling a new phase in the digital modernization of traditional trade in the region.
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Image Credit: Tech In Africa
